Social Media Business Marketing

Course Description

Whether it’s posting pictures, videos, or interacting in the metaverse, today’s students who aspire to apply their social media skills to business marketing must be prepared. This course on Social Media Business Marketing provides them with the foundational knowledge of social media technology and marketing principles. The course begins with an introduction to social media platforms and then goes in depth into the marketing and advertising strategies used to support a company’s social media strategy and campaigns. Through activities and projects, students will gain firsthand knowledge of this exciting field.


This course also prepares students for the Social Media Strategist Certification.

Course Requirements

Grade Level





1 Semester

Credit Value




Major Concepts

Module 1: Introduction to Social Media
Module 2: Social Media in Business Part I
Module 3: Social Media in Business Part II
Module 4: Social Media Strategy
Module 5: Social Media Campaigns
Module 6: Social Media Platforms
Module 7: Social Media Presentations and Blogs
Module 8: Social Media Risk, Reputation, and Crisis Management
Module 9: Social Media Advertising Part I
Module 10: Social Media Advertising Part II
Module 11: Social Media Metrics and Analytics
Module 12: Social Media Reporting and Optimization